Brand Do!

In a world where recruiters often sound the same, Adam Michael Toctan stands out—not just for what he says, but for how he says it. His voice on LinkedIn is bold, personal, and unfiltered, giving followers an inside look into the real world of hiring. But behind the strong opinions is someone deeply thoughtful about the people he works with, the companies he supports, and the brand he’s built. In this conversation, Adam shares the traits he values most in candidates, how he balances quality and speed, and why LinkedIn became more than just a platform—it became his voice.

More Than a CV: What Makes Talent Stand Out

Adam is the first to say that a great CV doesn’t guarantee anything. “Even with a solid track record and a great attitude, the market is brutally competitive,” he says.

When evaluating senior hires, he looks beyond the surface. What drives their motivation? Are they exclusive with him or shopping around? Are they flexible in their expectations?

“Top talent who are only in it for the money? I avoid that. They often take the counteroffer, and I don’t have time to waste.”

In short, the magic happens in the intangibles—control, flexibility, and clear intent.

LinkedIn as Therapy, and Then a Brand

During COVID, LinkedIn became an outlet. Frustrated by public narratives and lockdown policies, Adam began writing raw, honest reflections that struck a chord. What started as a way to vent turned into a powerful brand.

“The authenticity stuck,” he says. “Now I hear from people I’ve never met, who resonate with the honesty—even if they don’t always agree.”

He doesn’t aim to please everyone. What matters is staying true to himself. “If you’re real, some people will love it. Some won’t. That’s fine.”

The Juggle: Speed, Quality, and Realism

Recruitment today is a balancing act. Clients want great candidates, delivered fast, and at a cost that feels reasonable. “You can usually get two of those things—not all three,” Adam says.

He’s learned to spot red flags quickly and prioritise clients who are clear, decisive, and respectful of the process. “The 80/20 rule has never been more relevant. I focus my energy on partnerships that are actually worth the time.”

Where Companies Go Wrong

According to Adam, companies often sabotage their own hiring efforts. He’s seen it all—three roles rolled into one, slow feedback loops, unclear budgets, and lowball offers after weeks of interviews.

“The process needs to be tight, clear, and human,” he says. “Otherwise, good people walk.”

And if someone with a bad attitude is in the interview panel? That’s a dealbreaker. “Culture isn’t just about what you say—it’s how you show up.”

Advice for Recruiters Finding Their Voice

His message to recruiters trying to build their brand? Start. And keep going.

“Like the gym, you won’t see results overnight. But if you stay consistent, show up even when it’s tough, and speak from experience—you’ll get there.”

He urges against letting AI write your posts. “It’s lazy. Be personal. Be helpful. Be real.”

And when the trolls show up? “Sometimes I let them dig their own grave in the comments. Other times, I just block and move on.”

Final Thoughts

Adam Michael Toctan doesn’t rely on fluff, formulas, or fads. His brand is built on honesty, sharp instincts, and relentless consistency—traits that make him one of the most trusted voices in recruitment today.

Fun fact: With a name like Adam Michael Toctan, you’d expect a corporate superhero. And in many ways, he is—just swap the cape for a killer shortlist and an even sharper point of view.